The Dustbowl of America in the 1930s :: American America History

The Dustbowl of America in the 1930s The Dust Bowl of North America refers to a catastrophe in the early 1930's when vast areas of the Midwestern and Western farm lands of America became wastelands. This occurred due to a series of dry years which coincided with the extension of agriculture in unsuitable lands. Droughts and dust storms caused by poor tillage practices devastated farms and ranches of the Great Plains; therefore, causing a great exodus of its inhabitants to other, more fertile, lands. The problem had become so great that a nation wide effort was made to resolve the problem. Beginning in 1935, extensive efforts were made by both federal and state governments to develop adequate programs for soil conservation and for the rehabilitation of the dust bowl. Eventually, thanks to government aid, farming became possible again in the Dust Bowl; consequently, farmers have learnt many valuable lessons from this dilemma. The European settlers who first arrived at the Great Plains found hardy grasslands that held the fine-grained soil in place in spite of the long recurrent droughts and occasional torrential rains. A large number of the travelers settled down in this area and built farms and ranches. These land uses led to soil exposure and great erosion. The cattle ranches were very profitable for the settlers; unfortunately, this led to overgrazing and degradation of the soil. In addition, farmers began to plow the natural grass cover and plant their own crops. Without the original root systems of the grass to anchor the soil, much of it blew away. The wide row crops were very disastrous because between the crops, the land was kept bare; as a result, this area was exposed to the elements. Also, the nutrients in the soil were used up by the plants faster than they could be replaced. The soil had become exhausted. The Great Plains are a vast expanse of land located in a region east of the Rocky Mountains in North America. Precipitation in the region is sparse because it is found in the rainshadow of the Rockies; as a result, rain is very unpredictable as to when it will fall so farmers had to make due with what they had back in the 1930's. This lack of water created a hard dry soil that was very difficult to cultivate for agricultural purposes. The farmers, however, continued to cultivate the land and eventually disaster struck.

Impacts of Negative Leadership Essay

Leadership carries considerable influence and responsibility within any organization. Leaders are challenged daily with how to manage this influence effectively. Communication plays a key role in this approach and can have significant impacts to the leader and their staff. The purpose of this paper is to explore the impacts of negative leadership behavior regarding communication and effects on the team as well as the overall organization. Experience with Negative Leadership Behavior Over my career, there have been negative leadership behaviors experienced with both direct mangers and senior management. One of the most destructive is lack of communication. Recently, an executive manager was going to be out of the office for an entire week. This leader has four direct reports of which three are group leaders. The executive manager casually mentions to one of the direct reports that she will be out of the office the following week at a seminar. The direct report appropriately relays this information to their team supervisor to address any concerns or open issues in advance of this absence. The same communication was not made to the remaining three direct reports, in any form, by the executive manager. As the business week of the absence began, the other three direct reports incur an issue & require assistance from the executive manager. These managers were rendered unproductive and left wondering when the leader was going to be in the office so that they can discuss the problem at hand. During subsequent discussions, the team supervisor aware of the absence is the one to notify the other three direct reports that their direct manager was out for the week. The gap in communication impacted the teams noted but also other service partners and finally the client due to the delays in resolving the issue timely. It is also important to note that this is not an isolated incident but had happened previously having similar impacts to the same parties noted above. Analysis of Leadership Behavior The leadership behavior described in this experience appears straightforward at the surface but is far reaching in its impact to the firm. The leader showed consistent lack of personal integrity as well as respect and empathy for her staff by not relating her accessibility on a regular basis. It impacts the morale of the direct reports and deteriorates their working relationships & ability to collaborate. The leader did not inform all direct reports of her absence. Without a collective knowledge, a subset of the larger reporting team was less effective and efficient during this time. This also created a gap in escalation when issues arose. Lastly it weakens the culture of inclusion. By being excluded, part of the management staff experienced a decrease in satisfaction subsequently affecting their overall performance. Attrition is a by product as well of this negative behavior. Supporting Research of Negative Leadership Behavior â€Å"For it is character through which leadership is exercised, it is character that sets the example and is imitated in turn†¦. The more successfully tomorrow’s manager does his work, the greater will be the integrity required of him†¦. No matter what a man’s general education or his adult education for management, what will be decisive above all, in the future even more than in the past, is neither education nor skill; it is integrity of character† stated Drucker (1954) reiterating the important of reliability in leadership positions. Leading by example creates the ability for the team to tangibly see this character on a daily basis. Additional leadership duties like consideration and management of emotions are becoming more important in the leader-membership interaction per Meike, Jacobs & Soares (2012). As these duties increase so will the need for leaders to develop empathetic skills with regard to their staff. This will include appreciation, trust and open communication. Per Fuller and Green (2005), leaders are responsible for embedding strategy in the organization by developing an excellent team, picking the right roles and allowing the rest of the team to make the strategic moves. This requires teams that can function in unison with high level of collaboration. Lack of communication will cause a disjointed approach affecting the vision of the organization ultimately impacting the firm’s success. Hoffman, Bynum, Piccolo and Sutton (2011) noted that transformational leaders are able to articulate a vision that emphasizes the way in which collective goals are consonant with follower values, causing followers to regard organizational goals as their own and submit extra effort toward goals and accomplishments. This sets the groundwork for a culture of inclusion within an organization. When strong unified behavior, values and beliefs have been developed, a strong organizational cultures does emerge per Tsai (2011). Leaders have a primary role in growing and upholding the firm’s culture. It encourages performance and leads to long lasting job satisfaction. When this is not present, organizations will see increased conflict, reduced dialogue between managers and teams and a progressively dysfunctional environment. According to social identify theory, unfair treatment from supervisors may arouse a negative identification which in turn leads employees’ negative behaviors in organizations as outlined by Duan, Lam, Chen and Zhong (2010). This emphasizes the pattern of negative leadership behavior that has the ability to funnel throughout the entire organization is not addressed. Recommendation for Strengthening Leadership Behavior Leadership is a dynamic, ever changing role and requires the leader to be aware of her own behavior and the potential impacts of this behavior on the team. In this situation, the leader needs to understand the value of leading by example. For the team to utilize the leader for her depth of knowledge and broader perspective, a level of reliability needs to be established. From a time management standpoint, simple steps like sharing the leader’s calendar with direct reports could alleviate this issue on a go-forward. This type of planning and organization will benefit the leader as well as the staff’s perception of her abilities and character. Interpersonal skills like active listening, feedback and conflict resolution are critical as well for any leader. Being able to engage her direct reports and the larger staff in a meaningful way will allow for the team dynamic to shift to a positive state. These relationships can be developed through mentoring and engaging the direct reports in projects or other work the leader is responsible for providing insight to her managers of the next level and current challenges of the firm. This end to end view develops the direct reports as well as building a more full bodied relationship with the leader. The impact to the organization also needs a voice n acknowledging the effects of this negative behavior. The leader is accountable for the resulting impacts of any action they take while representing the firm. In this case, the lower performance and higher attrition are concrete costs to the organization. The leader needs to answer for the consequences ofher behavior to a higher power like senior management, stock holders or similar. Conclusion Negative leadership behavior comes in many forms and lack of communication is one of the most pervasive. This paper provides an example of this type of negative leadership and the effects to the staff and organization. It also provides an outline of productive steps to modify the leader’s behavior and limit the adverse impacts in the future. References Duan, J. , Lam, W. , Chen, Z. , & Zhong, J. A. (2010). Leadership justice, negative organizational behaviors, and mediating effect of affective commitment. Social Behavior and Personality, 38(9), 1287-1296. doi: 10. 2224/sbp. 2010. 38. 9. 1287 Drucker, P. (1954). The practice of management. New York, NY: Harper & Row. Fuller, J. N. , Green, J. C. (2005). The leader’s role in strategy. Graziadio Business Review, 8(2). Retrieved from http://gbr. pepperdine. edu/2010/08/the-leaders-role-in-strategy/ Hoffman, B. J. , Bynum, B. H. , Piccolo, R. F. , & Sutton, A. W. (2011). Person-organization value Congruence: How transformational leaders influence work group effectiveness. Academy of Management Journal, 54(4), 779-796. Meike, S. , Jacobs, K. , Soares, M. M. (2012). Emotions and leadership. Reason and impact of emotions in the organizational context. Work, 41, 5671-5673. doi 10. 3233/WOR-2012-0915-5671 Tsai, Y. (2011). Relationship between organizational culture, leadership behavior and job satisfaction. BMC Health Services Research, 11(1), 98-106. doi: 10. 1186/1472-6963-11-98

The Sociological Imagination, C. Wright Mills - 1268 Words

In the novel, The Sociological Imagination, C. Wright Mills is trying to present the concept of how an individual’s ability is able to develop reason by using the information surrounding him. Mills explains that the sociological imagination is an important concept because it is what differentiate sociology from other social sciences such as political science or economic. It is the concept that will help people to have a better understanding of our world, to be clear of the connections within society, and know how they still affect us today. That is why we must be able to apply the great events of the world to ourselves and understand their relevance to our life as well as being able to place ourselves within the historic time we are looking back at. When we do so, it will allow us to escape the â€Å"traps† we have set since it will broaden our view of ourselves and the world beyond those immediate, everyday surroundings which we are normally confined to. The sociological imagination is the state of mind that allows an individual to understand or connect himself to social forces and dynamics impacting his life, and to see the links between private problems and social issues, which are the driving forces behind people. To simplify, sociological imagination is knowing that every individual’s life is given significant meaning and form within historically specific cultures and ways of organizing social life. It is freeing yourself from a certain contextand looking at things anShow MoreRelatedThe Sociological Imagination By C. Wright Mills857 Words   |  4 PagesThe sociological imagination is simply the act of having the capacity to think ourselves away from the commonplace schedules of our day by day lives keeping in mind the end goal to take a gander at them with a new perspective. C. Wright Mills, who made the idea and composed a book about it, characterized the sociological creative ability as the clear attention to the conne ction amongst encounter and the more extensive society. The sociological imagination is the capacity to see things sociallyRead MoreSociological Imagination By C. Wright Mills969 Words   |  4 Pages C. Wright Mills defined sociological imagination as the awareness of the relationship between personal experience and the wider society. Understanding and being able to exercise the sociological imagination helps us understand the relationship between the individual and society. Mills focuses on the distinction between personal troubles and public issues. Having sociological imagination is critical for individual people and societies at large to understand. It is important that people areRead MoreThe Sociological Imagination : C. Wright Mills907 Words   |  4 Pagesindividual s life a person will experience what C. Wright Mills refers to as the trap. The trap alludes to a person that can only see and understand their own small scope of life. Their frame of reference is limited t o their day to day life and personal experiences that are directly related to them, they cannot see the bigger picture. They do not yet know that the sociological imagination can set them free from this trap and as C. Wright Mills said, In many ways it is a terrible lesson; in manyRead MoreThe Sociological Imagination By C. Wright Mills1315 Words   |  6 Pagesâ€Å"The sociological imagination enables us to grasp history and biography and the relations between the two within society. This is its task and its promise.† C. Wright Mills writes about the sociological imagination in an attempt to have society become aware of the relationship between one’s personal experience in comparison to the wider society. By employing the sociological imagination into the real world, individuals are forced to perceive, from a neutral position, social structures that, inRead MoreThe Sociological Imagination By C. Wright Mills986 Words   |  4 PagesMills Chapter Summary â€Å"Yet Men do not usually define the troubles they endure in terms of historical change and institution contradiction.† Stated from chapter one of â€Å"The Classic Readings in Sociology† which was based on â€Å"The Sociology Imagination† by C. Wright Mills. As our Sociology 131 class study the works of C. Wright Mills, we learn and examine his views. We learn how he view other things such as marriage, war, and the limitations of men. His view of war is that both sides playRead MoreSociological Imagination By C. Wright Mills942 Words   |  4 PagesSociological imagination according to C. Wright Mills (1959) â€Å"enables its possessor to understand the larger historical scene in terms of its meaning for the inner life and the external career of a variety of individuals† (p.5) Mills in this book of The Sociological Imagination explains how society shapes the people. Mills wants people to be able to use sociological imagination to see things in a sociology point of view, so they can know the difference between personal troubles versus personal issuesRead MoreSociological Imagination, By C. Wright Mills Essay1611 Words   |  7 PagesI SOCIOLOGICAL IMAGINATION CONCEPTUALIZATION As conceived by C. Wright Mills, sociological imagination is the mental ability to establish intelligible relations among social structure and personal biography that is observing and seeing the impact of society over our private lives. Sociological imagination helps an individual to understand on a much larger scale the meaning and effect of society on of one’s daily life experience. People blame themselves for their own personal problems and they themselvesRead MoreThe Sociological Imagination, By C. Wright Mills799 Words   |  4 Pages The sociological imagination, a concept used by C. Wright Mills, is essentially the ability to perceive a situation or act in a much larger social context as well as examining the situation or act from many perspectives. In particular, it plays a paramount role in Donna Gaines Teenage Wasteland. It is a tragic story of 4 teens who together, committed suicide. The teens were deemed as â€Å"dropouts, druggies† [Teenage Wasteland 8.2 ] by newspapers and were still treated with disdain even after theirRead MoreThe Sociological Imagination : C. Wright Mills1822 Words   |  8 PagesC. Wright Mills defines the sociological imagination as, â€Å"what they need, and what they feel they need, is a quality of mind that will help them to use information and to develop reason in order to achieve lucid summations of what is going on in the world and of what may be happening within themselves†. Mills also says that the sociological imagination enables us to grasp history and biography and the relations between the two within society. When I read Chapter One: The Promise from C. WrightRead MoreThe Sociological Imagination, By C. Wright Mills1692 Words   |  7 Pagesentire life, can be determined by examining his or her intellect, high school performance, and talents. However, C. Wright Mills proposes a new approach to this idea in his work, â€Å"The Promise.† Mills presents an idea known as the sociological imagination, which examines society on a larger scale to better grasp an individual’s life circumstances (Mills 2). The sociological imagination examines the role of social forces on the lives of individuals (Butler-Sweet, September 5, 2017). For example,

The Effects Of Gun Violence On The Society - Free Essay Example

Sample details Pages: 2 Words: 481 Downloads: 5 Date added: 2019/03/20 Category Society Essay Level High school Tags: Gun Violence Essay Did you like this example? The one thing that I think that should change in this world these days is gun violence. Because sometimes people take gun violence too far and they shouldnt take it that far. School shootings, public places, and unlocked weapons. All schools these days are getting worse each day and more unsafe for these kids to attend school with all of these kids bringing guns to the school and shooting all of these kids and teachers. Like this need to stop right now these people dont deserve to die especially the kids theyre too young there parents will never see them get married and have kids. Its just sad what people do these days to the kids at school. No wonder why some kids are scared to go to school because they think that will happen to them one day and they will never see their families again. Don’t waste time! Our writers will create an original "The Effects Of Gun Violence On The Society" essay for you Create order The same thing goes for public shooting like the shooting at the clubs and concerts basically anywhere you go these innocent people are getting harmed and killed by these people who starts the shootings. I think the people who are causing these shootings need to get some help and get there life straight because theyre putting these kids and other people lives in danger and it just needs to stop because it makes me sick how these innocent people are dying because of these shootings. Lastly, having guns unlocked and just laying around is really bad especially if you have kids. I think all weapons especially guns should be locked away in a safe or something so our kid cant get to it. Because one day your child could find it and start playing around with it not knowing its real and theres bullets in it and the child can accidently shoot itself or someone else and thats not good because you can get sued and get charged a lot of money. I just want to change this so bad because of all of these innocent People dying because of these shootings that are going on. I think guns should be locked away for good unless its an emergency. I think the only time we should use guns is for emergencies only. And not use guns just for fun because these kids will never grow up and have kids and get married. So this needs to end because I want this world to be a better place where everyone can be happy and safe, and doesnt have to worry about shootings. And the kids can be safe going to school without all of this going on. In conclusion, I would love to get rid of gun violence because of the school shootings, unlocked guns. And public shootings. I hope I can be able to change this one day because it would be amazing if I could just put an end to all of this.

Evolution Of Human Aggression ( The Nature Of Things )

After viewing Origins of Human Aggression (The Nature of Things), I learned a lot about origins of human aggression. In the first part of the video, it focused on 2 year old children and how aggression is derived. The video states a study shows that signs of aggression start within the first couple months of a newborn’s life (Maher, Origins of Human Aggression (The Nature of Things). This study within the video I believe is accurate. I was told by my parents that as I grew I began to be more aggressive. The older I got, I began to do things such as: throw objects, hit people, and throw a tantrum if I could not get my way. One time I cried for an hour just so my mother would buy me a pair of shoes. Throwing that tantrum got me my way, but†¦show more content†¦This is not to say that the parents are bad parents or stupid, they just do not realize that children can pick up on things at a young age as they watch them. As parents they should monitor what they do around the ir children, so that the child does not have to learn bad habits. If the children does happen to do something bad they should take the necessary course of action to make sure that the child knows that the act is bad and should tell them the right course of action. Showing your children the way of life and how it should be lived could positively affect their growth as they mature into teenagers and eventually adults. Now I know everyone is not perfect and we may fail to be a perfect role model, but at least try to keep the negativity to a bare minimum around the child. Parental guidance is always necessary in life. As parents you have experienced the things that the child may be going through and can relate to them on matters because you have been there. I believe if more parents were to talk to their children and try to blend it into being their child’s best friend the problem with aggression can seize itself because every learned action can be unlearned. As a child becomes a teenager they go from knowing right from wrong to having the ability to do more things without parental supervision. This kind of freedom without having someone to monitor your actions can lead to these young people doing things theyShow MoreRelatedAre Humans Inherently Violent?1378 Words   |  6 PagesAre humans inherently violent is a question that has been asked throughout history. Its existence started with the wars, the murders, the attempted genocide and the countless acts of violence and death portrayed in written and spoken history. Human’s inability to understand our own nature is what drives this question and many like it. They want to know what drives them, as an individual, as a society and as a race. Humans wish to know what needs are the most important, what needs are unnecessaryRead MorePosition Paper: Aggression847 Words   |  4 PagesPhysical assault and aggression is the second leading cause of death among 14 to 17 year olds, next to vehicular accidents (Loeber). But why are humans so aggressive in the first place? There are two sides of the debate: Nature, and Nurture. Some say that it’s human nature, genetics that cause most behaviors, while others say that we act as we learned during childhood. This argument applies to aggression as well. Aggression is mainly caused by things during childhood and adolescence where peopleRead MoreFrustration and Aggression: Strive for Satisfaction Essay1237 Words   |  5 PagesHumans are born striving to catch a breath, eat some food, quench their thirst, feel affection, be able to fend for their mind and body; take care of one’s self. There is a term often referred to by Hobbes as survival machines (Pinker 2011). We are each a survival machine, created with the instinct to supply ourselves with our needs in the most efficient and safest way possible for us individually, and only to put one’s self at risk when the benefits outweigh the gains. Humans ar e born with the capacityRead MoreTheoretical Perspectives That Define Social Psychology1727 Words   |  7 Pages Introduction Social psychology is the study of the nature and causes of human social behavior. There are five main theoretical perspectives that define social psychology. Role, cognitive, symbolic interaction, evolutionary, and reinforcement theory are the five theoretical perspectives that help understand human social behavior. However, each theoretical perspective examines different approaches and play different roles in social psychology. Some of the theories that make up social psychology takeRead MoreLord Of The Flies Literary Analysis1546 Words   |  7 PagesHumans develop in societies with rules, order and government, but humans are not perfect, they have many deficiencies so do the societies they live in. When a group of schoolboys land on a tropical island, Ralph takes on the role of leader by bringing all of the boys together and organizing them. He first explains â€Å"There aren’t any grownups. We shall have to look after ourselves.†(p.33), this brings up the question if the boys will have prosperity or will they succumb to the evil on the island. AtRead MoreRelationship Between Nature And Nurture1262 Words   |  6 Pagesthese perspectives would explain the relationship between nature and nurture in the psychological development of humans. Nurture versus nature is a common argument on how people psychologically develop. Although some support that innate characteristics are the crucial factor towards how people mentally advance, the environment we live in and the people we are surrounded by does play a significant role in how we progress. Aspects of nature and nurture are observed in each of the current psychologicalRead MoreThe Effect Of Environmental And Genetics On The Development Of A Person1000 Words   |  4 PagesOne of these oldest arguments in the history of psychology is the debate of whether or not ones environment or genetic background plays more of a role in the development of a person. Both nature and nurture have been proven to play an important role in one’s development. Nature is what we think of as pre-wiring and is influenced by genetic inheritance and other biological factors. Nurture is generally taken as the influence of external factors after conception e.g. the product of exposure, exper ienceRead MoreSouthwest Airlines, Global Positioning System : Humans Is Driven By Competition And The Pressures Of Conflict1800 Words   |  8 PagesPositioning System: humans have succeeded in creating all of these household names. Due to our ability to develop things like these we, as humans, like to think of ourselves as the most developed creatures on the planet. Our ability to control the world around us is more powerful than any other creature and is what makes our society so predominant. Is the power of humans due to our ability to cooperate with each other, or is it due to our ability to look out for ourselves? Although human inventions areRead MoreBiological Anthropology740 Words   |  3 PagesBiological Anthropology is the study of human biology within the framework of evolution. There are four subfields of Biological Anthropology; genetics, human variation, paleoanthropology, and primatology. Primatology is the study of non-human primates and I find it the most interes ting of the four subfields. The study of Primatology focuses on the biological and psychological aspects of non-human primates. Also it looks at the similarities shared between humans and primates. Primatologists focus onRead MoreSavagery vs. Instincts in Lord of the Flies1117 Words   |  5 Pagesindividuals, however, and Ralph’s system of government is no exception. What is it that causes people to fight amongst themselves when, at the end of the day, they all seek the same solutions to the crises they all have in common? In the grand scheme of things, conflict seems to arise in the world for a number of complicated reasons, but on the island it is easy to see what forces are at work. Before there was ever a conflict between Jack and Ralph, there was a conflict between the rational desire to do

Digital Technology Strategy in an Organization-Myassignmenthelp

Question: Discuss about the Importance of Business Communication in an Organization. Answer: Introduction The following section of the assignment focuses on developing a business proposal with special light on the use of digital technology in an organization. The purpose of developing this proposal is to understand if there are any research limitations within the organization to implement the digital technology so that they can improve the customer relationships. This proposal also aims to develop the fact that digital technology is extremely essential in this era of digital disruption. The organization can develop several new communication strategies so that they can outshine their rivals in this competitive business environment. The work rate of the employers can be improved by using social media as well so this proposal aims to discuss about the certain business communication strategies developed through social media. Background In this part of the proposal the attempt is to focus on the facts that have been described in the earlier module (Lee, Messerschmitt, 2012). It explains that the use of technology and digital media comes as an aid to communicate faster and solve the various problems across the business organizations. This kind of training method ensures that there is gathered a collective intelligence that can substitute the trainer-centered approach of an organization. Social media usage can effectively reduce the hazards that are present in using the standard and traditional media for different purposes within the organization. The social approach to customer relationship management can turn out to be a bygone concept with the introduction of the new perspective of the customer relationship management using the social media and technology. The growth of an organization can therefore be aggravated by using this kind of technology (Trainor et al., 2014). Other aspects of using the social media have been noticed that using of social media has proved to be common practice in the modern workplaces. Most of the employees use the social media at their workplaces to keep an eye on the movement of their competitors. The digital technology can be implemented in the workplaces in various ways (Siegrist, 2016). Many creative ideas can be originated through using the social media at different perspectives. The leaders in the workplaces thrive for improvements and growth of the organization from all sorts. This helps to navigate their plans in different perspectives. The use of digital technology in the workplace is one such. There are certain negative elements also that can be identified in case of the excessive amount of stress factors among the employees (Siegrist, 2016). Strategic Communication Planning is one of the main factors that is responsible behind the business communication methods of the federal business agencies. The innovation process is further enhanced by use of technology in the organizations. The leaders of the organizations should come forward to implement these strategies so that they can relish their moments of success in a positive manner. The governance and management in the modern day organizations encourage the use of the technology in a large way so that it can acquire positive results for the organizations. Context In this part of the proposal, the aim is to discuss about the context in which the chosen organization can be linked with the chosen strategy. It is better to explain that the chosen organization is Wesfarmers, the retail giants of Australia. They have incurred the use of technology in the business proceedings into their domain because it seems extremely essential to implement the digital technology because they would be able to gain supreme competitive advantage over their competitors like Woolworths and Coles in the Australian supermarket and retail chain industry (Wagner Hollenbeck, 2014). The company will look to build a stronger customer relationship with their customers so that they can be able to gather the feedback of them regarding product quality and prices. They will be able to fix their pricing strategies according to the demographics and consulting with the customers. This will help them to establish their supremacy in terms of customer satisfaction (Erjavec, Dmitrovi? Povalej BrÃ… ¾an, 2016). Wesfarmers has been looking to implement the digital marketing strategy among the customers to build a better customer relationship. The reports have unveiled that the use of digital strategy has become an integral part of the business in the modern context since it saves time and helps the management to communicate in a faster way with their employees. Though, the rivals of Wesfarmers already have started to implement the digital strategy in their organization, Wesfarmers are late in starting this affair (Ross, Beath Sebastian, 2017). Proposal In this part, the focus is to provide a better understanding of the things that are to be presented in the next part of the paper i.e. the report section (Roth, 2016). As the aim is to provide the effects of implementing the digital technology in Wesfarmers in order to enhance the business communication of the organization, one definitely has to concentrate on the background of the company. Therefore, the background of the company Wesfarmers will be presented in the report along with how they can operate within the retail chain industry by implementing the digital technology strategy. They are a fairly reputed organization so the need to develop a stronger customer relationship with the customers is extremely essential. The positive and negative points that are connected with this aspect of applying this strategy to improve the business communication can be identified (Dolan et al., 2017). Several positive points have to found out so that the importance to implement this strategy can be understood. Apart from these positive points, certain negative points have to be researched in the report as well. The aim of finding both the positive and negative points is to establish an argument on this aspect. Conclusion In the above section, a business proposal has been discussed on the implementation of the chosen strategy of digital technology strategy within the chosen organization of Australia to improve the business communication methods. There are several business communication strategies but this strategy has been chosen by keeping in mind the increasing dependence of technology on the human lives. The importance of communicating with the customers is so important in the modern times to gather the feedback and improve the production standards. References Dolan, R., Dolan, R., Conduit, J., Conduit, J., Fahy, J., Fahy, J., ... Goodman, S. (2017). Social media: communication strategies, engagement and future research directions.International Journal of Wine Business Research,29(1), 2-19. Erjavec, H. ., Dmitrovi?, T., Povalej BrÃ… ¾an, P. (2016). Drivers of customer satisfaction and loyalty in service industries.Journal of Business Economics and Management,17(5), 810-823. Lee, E. A., Messerschmitt, D. G. (2012).Digital communication. Springer Science Business Media. Ross, J. W., Beath, C. M., Sebastian, I. M. (2017). How to Develop a Great Digital Strategy.MIT Sloan Management Review,58(2), 7. Roth, L. J. (2016). Successful Business Process Management in Retail. Siegrist, J. (2016). Stress in the workplace.The New Blackwell Companion to Medical Sociology, 268. Trainor, K. J., Andzulis, J. M., Rapp, A., Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM.Journal of Business Research,67(6), 1201-1208. Wagner III, J. A., Hollenbeck, J. R. (2014).Organizational behavior: Securing competitive advantage. Routledge.

Franchisingfuture1 Essay Example For Students

Franchisingfuture1 Essay A franchise, by definition is a legal agreement that allows one organization with a product, idea, name or trademark to grant certain rights and information about operating a business to an independent business owner. In return, the business owner (franchisee) pays a fee and royalties to the owner. This one-time fee paid by the franchisee to the franchisor is referred to as a franchise fee. The fee pays for the business concept, rights to use trademarks, management assistance and other services from the franchisor. This fee gives the franchisee the right to open and operate a business using the franchisor’s business ideas and products. A royalty fee is a continuous fee paid by the franchisee to the franchisor. The royalty fee is usually a percentage of the gross revenue earned by the franchisee. The Federal Trade Commission (FTC) is authorized by the United States Congress to regulate the franchise business.(1) The Federal Trade Commission oversees the implementation of the Fr anchise Trade Rule, which requires that franchisors disclose all pertinent information to potential buyers of a franchise, and monitors the activities of franchisors. There are four basic types of franchises used by businesses in the United States. Product Franchise: Manufacturers use the product franchise to govern how a retailer distributes their product.(2) The manufacturer grants a storeowner the authority to distribute goods by the manufacturer and allows the owner to use the name and trademark owned by the manufacturer. The storeowner must pay a fee or purchase a minimum inventory of stock in return for these rights. An example of this type of franchise is a tire store. Manufacturing Franchise: These types of franchises provide an organization with the right to manufacture a product and sell it to the public, using the franchisor’s name and trademark.(3) This type of franchise is found most often in the food and beverage industry. Most bottlers of soft drinks receive a franchise from a company and must use its ingredients to produce, bottle, and distribute the soft drinks. Business Opportunity Ventures: These ventures typically require that a business owner purchase and distribute the products for one specific company.(4) The company must provide customers or accounts to the business owner, and, in return, the business owner pays a fee or other consideration as compensation. Examples include vending machine routes and distributorships. Business Format Franchising: This is the most popular form of franchising. In this approach, a company provides a business owner with a proven method for operating a business using the name and trademark of the company.(5) The company will usually provide a significant amount of assistance to the business owners in starting and managing the company. The business owner pays a fee or royalty in return. Typically, a company also requires the owner to purchase supplies from the company. One of the main benefits of franc hising is lower risk. Most business experts agree that a franchise operation has a lower risk of failure than an independent business. A reason for this is that the product or service is already established. A franchisor offers a product or service that has sold successfully. An independent business is based on both an untried idea and operation. Three factors will help you to predict the potential success of a franchise. The first is the number of franchises that are in operation. The second predictor is how long the franchisor and its franchisees have been in operation. A third factor is the number of franchises that have failed; including those bought back by the franchisor.(6) Another benefit of franchising is a large degree of assistance. The most difficult aspect of a new business is start up. Few experienced managers know about how to set up a new business because they only do it a few times. However, a franchisor has a great deal of experience accumulated from helping its fr anchisees with start up. This experience will help reduce mistakes that are costly in both money and time. Assistance is usually offered once the initial start up is completed. For instance, a franchisor will provide management assistance, such as accounting procedures, personnel management, facility management, etc. Marketing assistance is typically offered as well. A franchisor can prepare and pay for the development of professional advertising campaigns. Regional or national marketing done by the franchisor benefits all franchisees.(7) In addition, the franchisor can provide advice about how to develop effective marketing programs for a local area. This benefit usually has a cost because many franchisors require franchisees to contribute a percentage of their gross income to a co-operative marketing fund. The benefits of purchasing a franchise explain why more than 50,000 franchise opportunities exist in the United States. However, this compares to almost 14 million independent b usinesses.(8) There are obviously reasons why not everyone chooses the franchise option. One major drawback to starting a franchise is the initial franchise fee. This can range from a few thousand to several hundred thousand dollars. There are two critical matters that affect your decision about buying a franchise. These are whether you can afford the franchise fee and if you can expect a reasonable return on investment. Franchisors also will typically require a franchise to pay continuous royalty fees. The fees are a percentage of the gross income from the business. Usually the royalty fee is less than ten percent.(9) Some franchisees begin to resent the royalty fees after several years because they have developed experience and built a strong customer base. This success often results in a feeling that the business could continue without the assistance of the franchisor. Besides the royalty fee, franchisors often require a cooperative marketing payment as well. There are other cost s involved that are not financial. One example is the conformity to standard operating procedures. It is important to understand that for most franchisors, there is just one way to do things, and it is their way. Success results from proven methods of operation, so the franchisor does not want any variations. A franchisee can become frustrated when he or she believes that there is a better way to do things. The inability to make changes readily is also a problem with franchises. A franchisor may prohibit selling products or services other than those approved by the franchisor. These restrictions are difficult to follow when you believe that there is strong customer demand for a new or different product. There is often a method for making suggestions, but this can sometimes be cumbersome and time-consuming. The franchisee is subject to decisions made in the central office of the franchisor. As a franchisee, you must be willing to limit your independence as an entrepreneur.(9) The Fra nchise Agreement forms the foundation of the relationship between the franchisor and the franchisee. The franchise agreement incorporates all the obligations of the franchisor and franchisee, the rules governing the way the business is conducted, as well as the conditions under which either party may terminate the agreement. It must anticipate all possible difficulties that may arise during the term of the agreement. This agreement is legally binding.(10) Every line of this document should be scrutinized before any commitment is made. Indeed, it is not only advisable but also essential that professional advice is sought. An experienced franchise attorney should be consulted before any agreement is signed. A franchise sometimes involves signing two agreements, a purchase agreement and the franchise agreement itself. The purchase agreement is a short document simply stating that, subject to a suitable site being found, the franchisee will enter into the contract set out in the franchi se agreement provided, of course, that the franchisee has read and approved the franchise agreement within a reasonable time.(11) Having accepted this condition the franchisee pays the franchisor a deposit which forms part of the initial fee. The search for a suitable site as well as associated research into planning, permitting, viability of the site, etc. can begin. If no suitable site is found, the deposit is usually returned. However, if the franchisee rejects the site or changes his/her mind about the franchise, the deposit is usually forfeited.(12) The franchise agreement is a far more detailed document and covers the following areas: 1. Nature and name of the activity being franchised 2. Franchise territory 3. Term of the franchise agreement 4. Franchise Fees 5. Obligations of the franchisor and franchisee 6. Selling the business 7. 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